There were 17 million active ‘official accounts’ (for businesses) as of late 2017.WeChat accounts for 34% of all mobile data traffic in China.45 billion WeChat messages were sent on a daily basis back in 2018.WeChat claims to have more than one billion daily active users.WeChat is the fifth most-used app in the world.But what the statistics I did find were impressive nonetheless: It turned out that it is not as easy as you would think to find up-to-date statistical information on WeChat. To give you a better understanding of the value of WeChat, I looked up some key statistics on the social network. This means that, in order to communicate with your customers in China, you have no other choice but to become active on WeChat. In the image below, you can see how much more time people in China spend on WeChat compared to email. And not because they are getting buried in email like you and me, but simply because they’re on WeChat.
The status of email in ChinaĬhinese consumers don’t want you to email them. Since the Chinese consumer are also so used to being able to do anything via WeChat, they also communicate with companies through it. When you want to break into the Chinese market, this means you cannot rely on any of these platforms to attract customers. This is also the case because, in China, social networks such as Facebook, Instagram, YouTube, and Twitter are not allowed. Right now it is the fifth most-used app in the world. With such a huge active community and so many possibilities, it is safe to say that Chinese consumers spend an awful lot of time per day on WeChat. As a user, you could pretty much manage your entire life from within the app. WeChat users can make payments, file for divorce (yes, really), play video games, and share holiday pictures. It enables shopping, offers government services, connects users to video games, and much more. It quickly became popular and grew into an app that does, well, everything. WeChat is a social network that was founded back in 2011.
WECHAT OFFICIAL ACCOUNT RECOMMEND HOW TO
How to get the most out of your customer service efforts via WeChat.How to start a WeChat Official account outside of China.That’s why in this blog, I will go into detail about how to start a WeChat Official account outside of china. In order to have any type of online success as a business in China, you don’t stand a chance without using WeChat. It has an active user base of over one billion people. This means that if you want to create an amazing customer experience, you need to offer your customers the option of using their favorite messenger app.Īnd if your business happens to be active in China, you should put all of your focus into one platform: WeChat.Ī lot of people in the West have never even heard of it, but WeChat is by far the biggest social media platform in China. However, many people still underestimate the value of the accompanying messenger apps.Īn important trend is that consumers are spending more time on messenger apps than the actual social media apps they are connected to. It should come as no surprise that every modern business needs a strong presence on social networks.
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